A young woman with shoulder-length brown hair, smiling, wearing a black shirt and an olive-green button-up shirt, standing outdoors.

Design That Feels Intentional, Not Generic.

I’m Jessica Carlsen, a freelance graphic designer creating thoughtful, story-led visuals across digital and print. Every project begins with understanding and ends with work that feels purposeful, polished, and distinctly yours.

Start a Project
Start a Project
View My Work
View My Work

My Design Process

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Dig & Discover

I dive deep into the problem, the audience, and what matters most. Inspiration is everywhere, you just need to find it.

Illustration of a maroon fountain pen nib with a white background

Dream & Draft

Sketch, mockup, prototype. Whatever it takes to bring ideas to life. No idea is too wild at this stage!

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Polish & Perfect

Test, tweak, repeat. I refine until it feels right, looks right, and clicks with your audience.

Selected Work

  • Logo for Lazy Magnolia Brewing Company featuring white text with a hop flower illustration on a dark background, part of a bottle opener on the right side.

    Lazy Magnolia Brewing Company

    Brand refresh, packaging, and marketing design for a Gulf Coast craft brewery, including product labels, merchandise, and promotional campaigns.

    View Case Study
  • A wooden floor with paint roller and mop placed against a small wooden table, and a large letter R with a wood grain texture overlaid on the image.

    Rafael Flooring Company

    Brand identity and visual system for a flooring company, focused on craftsmanship, durability, and a refined, professional brand presence.

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  • Logo of Chandeleur Island Brewing Company featuring a stylized fish with a lighthouse and beer in it against a cloudy sky background.

    Chandeleur Island Brewing Company

    Event branding, packaging design, and marketing materials created across multiple projects for a coastal craft brewery.

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  • Collection of presentation slides and digital content about roofing company strategy, social media plan, branding, and project management, arranged on a table with a laptop and smartphone.

    BSL Construction

    Marketing pitch deck and advertising strategy focused on lead generation, messaging, and visual direction for a construction company.

    View Case Study
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A young woman with shoulder-length brown hair, smiling, sitting cross-legged against a plain dark green background, wearing a black t-shirt and an open olive green shirt. 
ABOUT ME

Design That Tells a Story

I like design that feels intentional, thoughtful, and a little unexpected. Every project is a chance to solve a problem, explore ideas, and bring something to life that actually connects with people.

Curious, detail-oriented, and always experimenting, I aim to create work that’s authentic, playful where it can be, and meaningful where it matters most.

More about me
More about me

Let’s make it look really good.

Got an idea?

Whether it’s a publication, a product, or a fresh idea that needs shaping, I’d love to collaborate and bring your ideas to life.

Let's chat!
Let's chat!